Nita Rosmina’s Assignment

In the past couple of years, beauty and cosmetics industry has grown vastly. Research and new innovations are continuously being made in the industry and consumers are bombarded with endless streams of new beauty finds. With a vast number of options available in the market, how does one know when or should they use a compact foundation, liquid foundation, BB creams or CC creams? And most importantly, how do we know which of them actually works? There is no better person in this industry that can help us consumers other than a professional A-list make up artist, Lisa Eldridge.

With over 20 years of experience Lisa Eldridge has become one of the most recognized make-up artist in the international beauty and fashion industry. Her fresh and modern take on beauty had the industry called upon her signature fresh and flawless look, and work her magic for editorial shoots, catwalk, art directors, and A list celebrities. Luckily for make up newbies like myself, Lisa share all of her experience online in www.lisaeldridge.com

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Lisa’s blog has an attractive design with light color scheme, well organized and easy to navigate. She shared her experience and tips through a first person perspective and that created a friendly and welcoming impression for her followers. The blog content is divided into several categories; (1) work, where Lisa showcased her published work for editorials and red carpets, (2) videos, where Lisa recreate popular work that she had done, (3) products, reviews of products that she has tested or loves divided based on product category, and (4) blog where she post about what her new finds or stories from her latest projects.

Lisa Eldridge’s work section is divided into covers, celebrities, editorial and films. Her work has filled magazine covers from high-end titles from Bazaar, Vogue, Glamour, Tatler in local London copy and even for international copies. Japan, Korea, China are some of the Asian countries magazine covers that she has done. The celebrities on the other hand, showcased her celebrity shoots, red carpet or party makeup that she had done for her celebrity clients. In this category you will find Kim Kardashian, Kate Winslet, Keira Knightley, Alexa Chung, and many others. And what really excites her follower, they get to comment and request for which look that love the most and which look that they want Lisa to recreate it in her tutorials.

Selected look from her work will be recreated into makeup tutorial that we can find in the videos section. For the ease of her follower, videos are categorized into everyday looks, party looks and basic. Unlike most beauty guru in the internet, Lisa does not only show how to recreate these make up looks. She talks us out into different adjustments that we should consider when doing the makeup. Lisa recommends similar products that are available from highstreet or drugstore brands, different types of products better suited for a different skin condition (dry, normal, oily) and the color of our skin.

Not only give a daily make up tutorial but also she gave a recommended product to use. So, we can search with the categories like lips, eyes, face, nails, cheek, skincare, body, make up tools, and a gift. I do love to see the review of product in her blog before buy a make up. As you can see below, there’s a lips section. You can see the lipstick that Lisa have used or recommend. When you click see in action it’ll directly drive you to Lisa’s make up tutorial.

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I remembered the first time I saw her post is in Youtube. That was Alexa Chung make up tutorial. I really adored Alexa Chung. I love the way she make the cat eye with the eyeliner. And I still learning to do that. But Lisa make it easier. so I thought I should learn from her. Of course by seeing her post.

So, what are you waiting for? Click the link below and find out more 😀

www.lisaeldridge.com

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